The most
common strategy are Recommendation and Reviews, Direct Social Recommendations, and Derived
Social Recommendations.
Recommendation and Reviews
Normally,
people love to buy the best thing with the lowest price, with the recommendation
and reviews. On Internet, those reviews that were written by reviewers are the rating of
the product. Visitors can enjoy the feature and select the things they want to
buy.
I
experienced the most of this feature is booking Hotels for my travelling. For example,
Booking.com is a famous site for visitors to book the hotels online. Rating can
by sorted by Recommended, Stars, Distance and Price. Those factors become the
reviewing aspects by the users who have experienced stay on that particular hotel.
Recommendation and Reviews on Booking.com
Direct
social recommendations
Direct social recommendation emphasize direct relationship, it is not
like the above strategy. It can be formalized as a marketing campaign. The most
famous we know is that we can easily share the news. For example, JosDB.com can provide a function "Email
to Friends" to send
the news to a group of friends.
"Email to Friends" option on JobsDB.com
"Email to Friends" User Interface on JobsDB.com
So far as I
know, there is a website which is called "Addthis.com". It can
provide a generic plug-in for website can install to website easily, just within a few lines of code.
Free Sharing Plugin on Addthis.com
Derived Social Recommendations
Derived Social Recommendations
It involves
software system to analyze and generate related recommendations to visitors. The most famous should be YouTube. It can show recommendations base on your input keyword. Although
it may contain thousands of videos after a user input, YouTube has its own
component to analyze the data and show the most related suggestions. Most
likely it is by user ratings and views.
Derived Social Recommendations on YouTube.com
Summary
In summary,
social media marketing involves social platform with good user interface, and artificial
intelligence on information. The most important is how to collect the right
data, right person, process the data and analyze the information in a collect
way in user experience point of view.
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I have learnt the Blogosphere and Information Sharing, marketing on social media, and social multimedia computing.on class on these two weeks.
The great thing is that social
multimedia computing seem becoming more and more popular. Social multimedia
provides several effective ways to harvest the large-scale digital traces of
social behaviors.
In the future, I think that using VBlog
will be the next things that will be famous and hot on social
platform.
Social Enabled Marketing platform do have a brightful feature. As the new generation grow, whose those had already using social platform everyday, will provide a huge potential target population for marketing.
回覆刪除the idea of vblog is good but it is not convenient enough. if you are trying to record something, lets say a event, you can easily summarize by wordings but not video. video costs you lots of time in cutting and concatenating. you may want some effects as well. being normal users, we are hard to do this by our own. that's why most of the vblog held by governments or companies to report past events or promote something new. this is the major obstacle of vblog development. another problem is quite personal. I don't want to show up my face to public, haha...
回覆刪除I also agree with Nic that vblog is good but not convenient enough. People now tends to use mobile device for social networking more than to use computer. Although the internet speed is getting faster, it cannot catch up with the demand of good video quality. Also, nowadays people want to know things quick. If you watch a video, it takes you a long time. But if it is just a text blog, people can skim through it very quickly and get the message more efficiently. So I think vblog may not be that attractive and popular in the near future.
回覆刪除Using VBlog as a media might be more impressive but i don't think it will get as popular as u think. Nowadays people like to access to social platform using mobile.But watching video on cellphone is not convenient and costly.
回覆刪除I dont think VBlog will be popular, unless the presentation of the video will be changed significantly, because video presentation is not convenient as a text or a picture, so that the viewer is difficult to extract part of the content that they are only interested in.
回覆刪除Thanks for your own story shared to me. I might work like you when I want to use the internet to buy something. The first trial is to see what the others' recommendation and reviews. On Internet, those reviews that were written by reviewers are the rating of the product. Visitors can enjoy the feature and select the things they want to buy. In Chinese old proverb: 听人劝吃饱饭. I don't know how to translate it in English. I think just relying on these data, we can make a better decision.
回覆刪除Personally VBlog is hard to being popular, as it needs a large prepare for each post even it is really attractive.
回覆刪除For the professional blogger or company, it is a good way for them to delivery their message/
I also agree that vBlog is not a good idea. Let’s take your blog as an example. I can read your blog and all comments quickly. However, let’s think about if your blog and all comments are turned into videos. It becomes inconvenient for us to watch all videos.
回覆刪除Combine the examples you gave here and the examples gave in the lecture. It gives me a better understanding about this topic. It's great.
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